Email Marketing Samples

These emails were written when I participated in a 7-day email challenge, by Derek Johannson from Copy Hour.

Here you’re gonna find 7 different types of emails:

1) Welcome

Subject line: The Lose Fat with Intermittent Fasting report you requested

Email body copy:

Hey, it’s Javier.

Here it is, the free report you requested.

Here is the download link: How to lose fat with intermittent fasting

As someone that struggled to lose weight almost my whole life, I can tell you that doing intermittent fasting completely changed my life. I tried everything (and then some) with no victory.

I lost weight but after I finished the type of diet I was doing I gained the weight back, with a few extra pounds as a bonus. Then I heard about intermittent fasting, at first I thought it was just stupid.

Spending a few hours without food a day in my mind I was just going to starve myself and really mess up my body. But I researched it for three months and after that time I decided to try it out.

In the first week I lost 5 pounds eating foods I liked and within five months of starting fasting, I lost almost 50 pounds of fat. I changed my relationship with food and the way I thought about myself.

And now I want to help you because I know how hard it can be to lose weight even if you’ve tried everything under the sun.

Look, I know that intermittent fasting is really simple:

  • Fast for a couple of hours and,
  • Eat for a couple of hours during the day

But what you don’t know are the little details that can make or break the way you fast, things like:

  • How many hours should I fast
  • What should I eat when I break my fast
  • What I shouldn’t eat when I break my fast
  • What type of fast should I do (there are a lot of ways to do it)
  • What should I eat and what I shouldn’t eat

And much more.

Because I want to help you achieve the same results I have I created a complete guide that answers every question you might have about starting intermittent fasting. This is the guide I wish I had when I started. 

You’re gonna get the complete plan to start your journey to weight loss, recipes to use in your first week of fasting, and the type of fasting you should start.

It’s called Fast Start with Intermittent Fasting, and you can get it at the link below:


This removes the guesswork to do it all on your own.

Until next time,


PS. To make sure my emails don’t get lost on the world wide web please make sure to whitelist this email address by adding it to your address book. I have value pack emails coming your way in the next few days.

Also please make sure to mark the emails as “not spam” if they show up in your spam folder.

2) Flash Sale

Subject line: Flash Sale: Save 40% On Gutter Protection

Email body copy:

LeafFilter Gutter Protection Is Now 40% Off

We know that cleaning your gutters can be a messy and boring job to do, not to mention at Christmas time when snow and ice can pile up in your gutter and really make a mess of things.

What are your options? A do it yourself gutter protector that’s overpriced with cheap materials. Or paying hundreds of dollars a year to get it clean for you.

That sucks, but…

There is a different way, a way to keep your gutters looking clean and nice year-round. Here comes LeafFilter to the rescue.

Keep Your Home Clean and Safe

With LeafFilter you won’t have to spend time cleaning those filthy gutters. Protecting your home from:

  • Getting your gutters clogged
  • Leaking
  • Sagging
  • Mold and mildew

And other nasty stuff.

But don’t worry, with LeafFilter we can solve those problems for you. Let us do the dirty work and just enjoy your free time to do the things you want.

Just click the link below.

Save 40% on LeafFilter today

3) Netflix

Subject line: The Crown

Body copy:

So, about two weeks ago I started watching The Crown on Netflix, and I got hooked with the story.

It’s basically the story of the royal family, not just the Queen, and every story revolves around how the actions of each royal family can affect the crown.

In some episodes, we see how prince Phillip handles being the husband of the Queen and the father of the King to be.

We also see how the queen’s sister feels being in her shadow.

It’s a really interesting look inside the royal family.

But one thing that actually got my attention is that they always wanted to appear like they got everything together for the public.

Because in their minds the people want to see a family without problems and just the picture-perfect royal family.

Until Diana comes along but that’s another story (just go watch the show if you haven’t).

They were just guessing what the people wanted from them, but sometimes they were wrong in assuming that.

If you’re building a list or starting an online business then don’t assume what people want.

Ask them.

Plain and simple, don’t guess.

And the perfect way to do this is to use SurveyMonkey, create a survey, and send it to your list.

Find out what problems your audience has and provide solutions for them in the form of blog posts, courses, or ebooks.

Get SurveyMonkey here and start now

See you in the next email.


4) Top-of-Mind List Post

Subject line: 4 ways to use the pandemic to lose weight

Body copy:

It feels like years ago we could go out and enjoy nature, kids could go out and play but now everything has changed.

We can’t go out for a walk like we used to, or go to the gym and start getting back in shape.

The pandemic has changed everything and stress has filled most of our lives, and you’ve probably gained weight instead of losing it.

I know I have, and let me just say that it sucks. Having to work hard to better yourself only to gain it back.

But, even if it sucks, you can actually use the pandemic to your advantage.

Here are 4 ways to use the pandemic to start losing weight:

  1. You can’t go out to eat – if you were the type of person that used to go out and just eat junk food then use this time to start preparing your own food. This is a great way to start eating healthy.
  2. Use video games to move more – you have more time at home now and you probably have video games too, so why not use it to move more. Play games like Move Fitness where you have to get up and move.
  3. Use your time wisely – you’re probably working remotely, then why don’t use that time to do things you couldn’t do when you had to physically go to work. Like start intermittent fasting or do a quick 10-minute exercise routine over lunch.
  4. Start a 30-day challenge – being at home can help you create better habits and a good way to do that is by doing a challenge. Like not eating processed food or sugar for a month, it’s a great way to kick start your weight loss.

Being in the pandemic doesn’t have to all bad, you can actually take advantage of it and come out feeling better about yourself. 

You just need to be a bit creative and have fun with it, but if you need help with getting started I created an ebook about intermittent fasting that can give you a head start on your weight loss journey.

The ebook will give you everything you need to start fasting the right way, even in this pandemic. Just click the link below to learn more.


That’s it for today, see you in the next email.


5) Secret Content

Subject line: Test this trick to teach FIDO to listen to you

Body copy:

If you’re struggling to teach FIDO to listen to you then you need to test out this trick to finally get him to pay attention and have a well-trained puppy.

This simple trick made a huge difference in how I trained FIDO to be a well-behaved dog and It’s going to help you too.

See for yourself, I went from destroying everything in sight FIDO to a puppy that listens and obeys.

If you want to test this trick out then you need to read this blog post I just published, you’re going to be blown away.

Read the post now

Happy training!


6) Did You Forget This?

Subject line: Did you forget this?

Body copy:

Is it me or did you forget to take the new VIP offer we made especially for you? 

Hey, I get it if you didn’t, especially when it comes to buying clothes on the internet. There’s always the worry if it’s gonna fit right or if I’m going to look good in this type of jacket.

Just to put your worries to rest let me share what our customers said after they bought and used this jacket:

  • “I love how this looks on my husband. It is so nice to hug him when he wears this:-). It is comfortable and he likes it a lot. Plan to buy in black soon.” – Wanda
  • “I get compliments on this sweater all of the time. Stylish and comfortable.” – Elvis
  • “My son in college loves this jacket and he gets compliments every time he wears it!” – Stacey

To be one of these happy customers the VIP deal is 40% off which means you can get it for $47.97.

We also have a 60 Day Wear Test Guarantee, what;s that you want to know? Well, it means you sweat in it, sleep in it, roll around in the mud. Bring it. We’ll give you 60 days. If it doesn’t perform, we’ll return your money. No questions asked.

Oh, and in case you forgot these are the features again:

  • (External) Pocket
  • Hidden Pockets
  • Fabric & Care
  • Sherpa Fleece
  • Textured fleece on the outside, and brushed velvet-feel on the inside, you’ll stay warm without overheating.

Don’t put off for too long, you might miss this great offer. You want to be one of those people that regret not taking action sooner.

You got me! I Want to Claim My 40% Discount to The Explorer Full Zip Jacket While There’s Still Time!

For your health,


PS. Don’t that you have a 60 day guaranteed so don’t miss out.

Click here to for the explorer full zip jacket

7) Things I Disagree With

Subject line: 3 things I do that most keto coaches would disagree with

Body copy:

I’ve seen a lot of keto coaches come out of thin air here in Puerto Rico, and it got me thinking. A lot of what they teach as the holy grail of nutrition I’ve never done and, to be honest, it’s plain stupid.

Honestly, it’s gotten to a point that what they say now is like “TRUTH” but I disagree with it and I’m gonna share a few with you.

Starting with…

1) I eat fruit and lots of it

A lot of keto coaches will tell you that eating fruit is bad for you, I’m not making that up.

Because of the carbs and sugar.

So, if you eat it it’s gonna make you fat.

That’s just dumb.

One thing I do is try to eat two pieces of fruit a day.

Doesn’t matter what fruit.

Just eat two pieces of fruit a day.

This is something I do, but the keto police would throw me in jail if they could.

2) I do intermittent fasting the simple way

I like to do fasting, but I do it the easy way.

Meaning that I don’t intermittent fast for 3 or 5 days straight like most keto coaches recommend.

That’s just too much and really unnecessary.

You don’t even have to fast every day if you don’t want to.

Just fast for 16 hours a day or a few days a week.

That’s all you need.

3) I don’t demonize carbs, in fact, I love carbs

If you’re in Facebook groups, you’ve probably seen those posts about the dangers of carbs.

Because carbs are the devil, they say.

It’s bad for you and it can kill you, but that’s not true.

Let me just say it: carbs are good and yummy.

This is what I do, I eat carbs but the right carbs.

There are two types of carbs:

  • Whole 
  • Refine

The whole carbs are more unprocessed and contain the fiber found naturally in food, and they process the refined ones and don’t have the natural fiber in the food.

But I wouldn’t consider all carbs bad, as the keto coaches say.

Just eat more of the whole carbs than the refined ones.

There you go.

Those are the 3 things I do that most keto coaches would disagree with.

You don’t need to cut out an entire food group just to lose weight, you can eat carbs and still be healthy and burn fat.

But I would really like to know what you think, agree, or disagree?

Just reply and let me know.


P.S. If you want to start intermittent fasting the right way, without having to do it for 3 days straight, then you need my guide for a step-by-step plan.

If you want to learn more, just check it out here.

If you like these emails and need help with your own click the link below and let me know.